THE VALVOLINE PRODUCT PORTFOLIO HAS BEEN RECENTLY CHANGED

 

At Valvoline we are all about ‘Hands on Expertise’ and we have been like that for the last 150 years. All that we do on the marketplace and in our organization is driven by this philosophy. Recently we have adopted a new, simpler and stronger customer oriented product portfolio and associated brand architecture. The result is a product portfolio with a clear, compelling and consistent proposition around each sub-brand in the Passenger Car Motor Oil category.

 

 

WHAT ABOUT DURABLEND PRODUCTS?

 

The Durablend brand range has been taken out of our portfolio. We however have taken great care to maintain Valvoline’s market coverage with suitable alternatives. The transition table detailed below indicates the available alternatives to the Durablend productrange.

 

 

 

expired-products-table

 

 

WHAT ABOUT SYNPOWER XTREME PRODUCTS?

 

In order to bring a strong and consistent message for our approved products we have decided to position them under one brand name. We chose to Synpower as this is one of the strongest globally supported sub-brands in the Valvoline portfolio.

 

The choice for SynPower means that SynPower Xtreme as a sub-brand has disappeared. The name has changed but the premium quality formulation, strong performance and special characteristics of the products have remained the same. SynPower motor oils are the benchmark for product innovation and performance. Premium quality motor oil with OEM approvals.

 

Download PI sheets of the former product line here